It is glorified, encouraged and marketed persuasively though. I don't preach to drinkers, but when they stigmatize people who struggle with addiction or smugly refuse to acknowledge that they're indeed using a highly addictive and dangerous drug, I do have a problem. Alcohol is the DRUG our culture has chosen to accept. Big alcohol's lack of transparency in their marketing is a bigger health concern than teetotallers demonizing drinkers.